The 21st century has ushered in a lot of technological advances and has given businesses new ways to reach customers. Using numerous platforms and tools, buyers can now interact with different companies and their products. To make a positive impression online, be sure to do these. Be seen on search results In his book on […]

If you’re thinking of transitioning your business to the cloud, consider the security of the platform. While providers would like us to believe that the friendly, fluffy cloud image used to market the service means it is automatically secure, the reality is far different. Just ask one of the nearly seven million Dropbox users who […]

Are you making the most out of your Windows 10 computer? If you haven’t tried adjusting system and battery performance, silenced notifications, or used the night light function, then you’re missing out on minor but useful features. Performance/Power slider There are two kinds of computer users: those who value battery longevity and those who prefer […]

Three decades ago, the notion of hiring specialists in information technology was virtually unheard of. Nowadays, the majority of businesses are digitally operated, which means technology specialists are a must, especially given the huge increase in different types of security breaches. Determine how external support can back you up in times of technical distress. Access […]

Social media has proven to be very influential in shaping people’s lives, affecting everything from one’s mental health to people’s views on certain political parties. To limit this, Facebook has made a decision to limit the posts from business accounts on your News Feed to make room for more meaningful posts shared by your friends […]

With 4.75 billion pieces of content shared on Facebook and 500 million tweets shared every day, harnessing crucial social media data is becoming an increasingly monumental task. Businesses need to leverage social media in order to deliver relevant and personalized content to customers. You can make it happen by taking these four steps: Identify what’s […]

Employees don’t usually prioritize managing files and photos because they can be tedious and time-consuming. Those who have to deal with a high volume of files and photos across different devices often depend on the auto-sync functions of Google Drive or do manual backups on external drives or SD cards. With Google’s nifty new application, […]

Last October, Pinterest launched its first paid advertising service, “Promoted Pins,” which is geared toward large enterprises. Recently, a similar product named “DIY Promoted Pins” was released for small- and medium-sized businesses. This shows how popular social media has become in helping to establish an online presence for your business, and here are some tips […]

Does your business have a social media policy? If so, when was the last time you updated it? If you’re taking too long to answer these questions, that isn’t a good sign. Because you should be conducting regular reviews, at least annually. You’d enjoy innumerable benefits, and deter your employees from obsessing over Snapchat filters […]

We live in a digital era where innovations are emerging quicker than the speed of light. This means older operating systems might soon be discontinued. Case in point, Microsoft Vista. After a 10-year run, Microsoft is set to discontinue support for Vista users from April 11th onwards. On top of that, key security or software […]