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Be more productive with these 5 Gmail hacks

Do you need to reevaluate your approach to email? We’ve collected our favorite productivity hacks for Gmail so you can make email work for you again, freeing up valuable time that you can use for running your business. #1. Customize your email address and harness filters Did you know that Gmail lets you customize your […]

Common Facebook marketing mistakes

Facebook has grown rapidly in the past decade and now boasts over two billion monthly active users. These users are constantly liking, sharing, commenting, and posting on the platform. Many businesses see this as an opportunity to grow their customer base so they integrate Facebook advertising into their marketing strategies. To guide you, here’s a […]

Tips and tricks for collecting customer data

Businesses have more access to customer data than ever before, and that trend will likely continue in the future. The insights you get from all that data are valuable. However, a lot of data is unnecessary or possibly even problematic. To ensure your insights are relevant and useful, you must have a well-defined data collection […]

Windows 10 makes backing up files easy

To any business, ransomware means trouble. From operational disruption and revenue loss to total shutdown, it spares no part of the company. That’s why it’s wise to regularly back up your business data in multiple locations, including the cloud. If your computer is running on Windows 10, you’re in luck because the operating system makes […]

5 Security issues to look out for

The security of your systems and technology is a constant battle, and one you will likely never completely win. There are significant steps you can take to secure your systems, but having knowledge about your systems is one of the most effective tools. If you know how your systems can be breached, you can ensure […]

Site engagement: Why you should measure it

Is your site getting a large amount of traffic, but you’re not seeing a product or service sales boost? Many small business owners face this dilemma at one time or another. The fact is that a large number of visitors doesn’t necessarily translate into engaged customers. A crucial metric that you should look into is […]

5 IT investment mistakes to avoid

Business owners aren’t perfect. They’re human and sometimes make costly mistakes. If you want to succeed as a business owner, learn from others and try to avoid making bad moves. Be wary of the things you purchase and think twice before parting with your hard-earned money. Here are five mistakes to avoid when investing in […]

An introduction to Microsoft 365

Are you bothered that Office 365 and Windows 10 are sold separately? If so, you’re not the only one, and thankfully, Microsoft has devised a solution to streamline your purchases. Here’s everything you need to know about Microsoft 365. Microsoft 365 caters to the workplace by combining Office 365 and Windows 10 into one solution, […]

Represent your business properly on social media

Social media accounts for businesses are invaluable tools enterprises use to reach out to their client bases to fully understand their needs and wants. Make sure your social media manager understands the proper way to interact with people online, especially those with bad things to say about the company. Online reputation management mistakes As long […]

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