Small- and medium-sized businesses (SMBs) nowadays are more competitive than ever. As an SMB owner, you’re probably constantly looking for ways to boost your social media presence, outdo your competitors, and increase profits. Here are some ways to do that. Create buyer personas Social media data is a great tool to gather information about your […]
If you’ve ever received what looked like a personalized email from a huge corporation, there’s a good chance it was actually written using an email automation platform. This technology saves time and money while strengthening customer relationships, and contrary to popular belief, it is well within most SMB budgets. What is email automation? Usually included […]
If you’ve ever received what looked like a personalised email from a huge corporation, there’s a good chance it was actually written using an email automation platform. This technology saves time and money while strengthening customer relationships, and contrary to popular belief, it is well within most SMB budgets. What is email automation? Usually included […]
Virtualization’s benefits are numerous: centralized IT management, faster hardware resources, improved business continuity, and reduced overhead costs. It makes perfect sense for everyone to jump on board. But to maximize virtualization’s benefits, beginners should start doing the following best practices. Conduct an assessment Evaluating your IT environment is an important step in the implementation process. […]
In July 2019, Microsoft is ending support for SQL Server 2008 and Windows Server 2008 R2. If your company is still on either of these platforms, it’s best to migrate to Microsoft Azure as soon as possible, or else you’ll leave your data vulnerable to breaches or loss. What’s the big deal with losing publisher […]
Businesses can no longer afford to relegate cybersecurity to the bottom of the budget, not with cyberattacks targeting any business regardless of size, strict security, and privacy regulations surrounding data. Businesses with a small or limited budget have the advantage of partnering with a managed IT services provider (MSP) for their cybersecurity needs. Why is […]
Everyone knows how to do a Google search. After all, we use it every day to find the information we need. Ironically, not a lot of people know how to make the most out of this search engine. Include and exclude keywords Google will understand most of the search terms you type into it. However, […]
From accounting to inventory, small- and medium-sized businesses (SMBs) need various systems to function, and managing them simultaneously is a colossal task. Enterprise resource planning (ERP) software can help you manage these systems efficiently and improve business performance. ERP explained ERP is a program that integrates all your systems into a single database, so if […]
Ransomware is a type of malware that encrypts your data and makes it impossible to access unless you pay a ransom. While it may appear to be difficult to stop, you should never give in to the hacker’s demands. Before you end up being a victim of ransomware, protect yourself with virtual disaster recovery (DR) […]
Facebook has uses that go way beyond posting cat photos, complaining about restaurants, or stalking your ex — it’s also an incredibly effective advertising platform. From small businesses to big corporations, anyone can benefit from Facebook’s marketing tools. Read on to leverage Facebook to your advantage. Why advertise on Facebook? Above all else, the cost-effectiveness […]
